Congratulations! You’ve scored a phone interview for your client with a big name reporter. Now comes the big question – do you join in?
I have worked for people that have stood on both sides of the issue as to whether or not you should be on the phone while a client does the interview. If the decision has been made that you will be listening in, do you tell the reporter you are on the other line? Do you chime in? Or, do you just pretend you aren’t there and take a back seat? And, what do the reporters think?
There are so many opinions that surround this topic; I thought I would poll the PRBC crew and a couple of reporters to get their thoughts. Continue reading
As public relations professionals, we work in a service-based industry. Our clients hire us, pay us, and expect us to provide them with results. What those specific results are, is of course part of a larger plan which is discussed between a company and their agency. The PR team works hard and provides the client with frequent updates while they go along their daily business. Perfect, terrific, wonderful, right? Unfortunately, not always.
What many clients fail to realize is that PR, while certainly a service-based profession, is very much a two-way street. Continue reading
I was on the phone with a friend of mine the other day. She works at home and completely relies on e-mail and virtual communication. She let out this huge groan and states “I am hella annoyed right now. [She is from California, hence the usage of hella] Everyone always replies to my e-mails but NEVER actually answers any of my questions. Instead, they ask questions that I already answered in that e-mail. DOES ANYONE READ ANYMORE?” Continue reading
[Editor’s Note: Got a PR question you’ve been dying to ask, but don’t have the right person in your rolodex? Keep reading…]
I am just starting out in PR and need a few tips for phone pitching. Can you help out?