Social Media Marketing Resources

Who Owns Social: Everyone. Period.

January 9, 2013 | Author Shelly Kramer

The argument about who owns social media corporate-wide is ongoing. Usually the debate about “ownership” is between PR and marketing and it gets tiresome. I believe that practitioners are often so self-absorbed and so accustomed to operating in silos that they have trouble stepping back and taking the long view. Read the rest of this entry »

Posted in Shelly Kramer | Tags: 6 reasons pr pros should manage social media, Brian Solis, corporate social media strategy, corporate social media tips, effective social media strategy, social intelligence, social media and organizational culture, social media marketing resources, social media marketing tips, successful social media for businesses, who manages social media, who owns social media, why pr pros shouldn't manage social media | 1 Comment »

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Posts Tagged ‘social media marketing resources’

Who Owns Social: Everyone. Period.