Tag Archives: effective blogger outreach

Agency Outreach Gone Wrong: And How to Avoid It

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effective agency outreachWork as part of a PR or ad agency team doing outreach to bloggers or influencers on behalf of your client? If so, there are some easy steps to follow to make sure your outreach yields good results.

And before I begin, I’ll say that this post was prompted because I got a very nice email today from someone reaching out on behalf of their client, a very big one, asking about opportunities to connect when we write on topics specific to their client. I’m being intentionally vague here because I believe this person isn’t incompetent, they just don’t know any better. And that? That’s the PR agency’s fault. Continue reading

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Need Blogger Outreach? A Case Study in How NOT to Do It

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How not to do blogger outreachBlogger outreach is an important component of both marketing and PR strategies. And there’s a right way to do it, and some very wrong ways. More on that in a minute.

Measuring influence (or trying to) is another key component of digital strategy, for both brands and agencies, not to mention a multimillion dollar business. There are many players in the market and, in our opinion, none of them have got this influence measurement thing completely figured out yet. And they won’t until they factor sentiment analysis into the equation. Continue reading

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