Blogger outreach is an important component of both marketing and PR strategies. And there’s a right way to do it, and some very wrong ways. More on that in a minute.
Measuring influence (or trying to) is another key component of digital strategy, for both brands and agencies, not to mention a multimillion dollar business. There are many players in the market and, in our opinion, none of them have got this influence measurement thing completely figured out yet. And they won’t until they factor sentiment analysis into the equation. Continue reading