Tag Archives: microsoft

The Summer Week That Was:June 25 – 29, 2012

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PRBreakfastClub weekly news wrap for PR Pros on social media, PR and advertising
Microsoft Buys Yammer

Thankfully, Friday has arrived. Setting aside for a moment the landmark Supreme Court decision that upheld Obamacare as truly the news story of the week (or perhaps the year, or even decade), let’s dip our toe into the PR, social media, and advertising pool for a look at some of the stories that caught our eye this week which you may have missed. Not necessarily listed in their order of importance, here are some stories that we felt were worth passing on to you, our loyal readers, as significant for our industry: Continue reading

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Bing/Twitter Search is a Giant Cluster

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Woman Wrestling With Network CablesThis is what happens when a great search engine that appears to have its head on straight (Bing) teams up with a company that has little clue about how to not implode on itself (Twitter): Bing/Twitter search (just went live in Beta):

http://www.bing.com/twitter

On first glance, my initial thought was: This is awful. Seriously, just awful. Ask my #prbc friends. I wasn’t happy with the product. Basically, I thought Bing and Twitter had gotten together and created a giant cluster of links, tweets and people’s Twitter handles. Basically, there was no structure or coherent approach to how to effectively utilize and manage this new search feature. Continue reading

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Seriously? Goog v. Bing search Twitter

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Twin brother and sister (10-12) retrieving cuddly toy from under bed, ground view Disclaimer – I’m a Google Harlot.  With minor exception, if Google offers it, I use it.  Yup, I’m on Wave (along with most of PRBC and BTW,  if anyone’s got a few extra invites, we’ve still got some holes to fill), I used Google Docs back before it was Docs (Writely was acquired by Google and then morphed into Docs), Maps, Earth, pretty much everything.  I usually prefer Google search to Twitter search for finding old tweets – a username or two, a keyword, isolate the search to twitter.com and frequently I can dig out old tweets with minimal difficulty.

So Microsoft’s Beta launch of the Bing Twitter search was a disappointment for me.  I had been unimpressed with any of Microsoft’s search engines (The original Microsoft search/MSN search, Live, Bing, meh….). So I had little hope.  The one big selling point a proper Twitter search would give it a longer memory. Continue reading

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