PRBreakfastClub

Is a love of music a pre-requisite for a successful PR career? At one point or another, you’ve probably tweeted your undying love for Pandora, grooveshark or blip.fm. Or told your friends and followers about that awesome new band you just discovered. And, we all know that singing your favorite song at the top of your lungs can be a surefire cure for a stress-packed day … whether you’ll admit it publicly or not, right?

Well, now you have a chance to put your vocal chops to good use for a chance to walk the red carpet! (That’s right, actually walk the red carpet. Not stand on the other side with a clipboard ushering people through the line.) The Tony Awards, Macy’s and CBS launched Macy’s Ticket to the Tony’s — a nationwide online contest in which one lucky fan will win the opportunity to walk the red carpet, attend and be featured on live television at the Tony Awards on Sunday, June 13th. Read the rest of this entry »

Let’s get this out of the way first: I’ve had an unnatural obsession with Billy Corgan and The Smashing Pumpkins since the 7th grade.  Sparing you (and me) all the potentially embarrassing details, let’s just say everyone who knows me, knows this little factoid.

As you can imagine, anytime there is a “news” item involving Billy Corgan, I hear from people I haven’t heard from in years. Recently, I’ve been flooded with e-mails, Facebook messages, tweets, IM’s – all asking if I’ve heard about the “news” and what do I think of the whole thing. Well duh, of course I have and here’s what I think. Read the rest of this entry »

Each area of public relations, from crisis to consumer, fashion to technology, all have their own specific rules and methodologies. I kicked off my PR career in the music industry, and I continue to have a strong interest in this particular sector.  I left music in the midst of the exploding blogosphere – where music criticism was in question, magazines were folding one by one, and bloggers were becoming the new tastemakers.

I thought this would be the perfect time to take a look at what’s going on in the music PR world and see what’s changed, what’s stayed the same, and what the future holds. Read the rest of this entry »