Each area of public relations, from crisis to consumer, fashion to technology, all have their own specific rules and methodologies. I kicked off my PR career in the music industry, and I continue to have a strong interest in this particular sector. I left music in the midst of the exploding blogosphere – where music criticism was in question, magazines were folding one by one, and bloggers were becoming the new tastemakers.
I thought this would be the perfect time to take a look at what’s going on in the music PR world and see what’s changed, what’s stayed the same, and what the future holds. Continue reading