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“Hi NAME,

Hope all is well! Just wanted to touch base with you regarding XYZ. COMPANY will be exhibiting this year AT EVENT and would love for you to stop by the booth to have a little fun, check out the new PRODUCT and discuss what’s going on in the industry. Please let me know your thoughts and if you are interested in scheduling a one-on-one booth appointment with COMPANY, as I’d be happy to help!

Kindly, PR REP” Read the rest of this entry »

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Help Wanted © by Egan Snow

As a recent graduate, I know that sometimes finding a job board is as hard as finding a job. There are tons of faulty job postings and spam cycling many job boards, and it can be frustrating to know that your resume or CV isn’t being looked at by those in the industry. In such an up and down economy people are becoming restless, so it’s important now more than ever that you’re looking in the right places when trying to find a job in PR. Read the rest of this entry »

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Content creation in the form of curating content, your own and that of others, is the hot new trend  in the digital world. Notable platforms have emerged which cater specifically to this form – YouTube playlists, Tumblr blogs, and, of course, Pinterest.

Tuning the content you’ve created is a bit of a different beast than doing the same thing to content you’re curating.  When actually creating new content there’s a built in system to avoid creating too much irrelevant content (at least for good writers and self-editors).  You’ll know if you’ve done something before, and if so from what perspective and tone. Read the rest of this entry »

In the daily juggle it is sometimes hard to remember to do it all. If you didn’t know it, PR pros are human too. I know that I cross my fingers and hope that when I do forget to do something it is more minor than missing a TV appearance or forgetting to meet a client deadline. “Organization is critical for success in public relations,” says Michael Hanson, Director of PR at The Modern Brand Company. “PR people are always on the go, juggling multiple pitches, refining infinite messages, brainstorming at all hours of the day, and so on. Sometimes the small things, do make a difference.” PR pros are constantly focused on big things such as a big media interview, a big event or a big client prospect. Sometimes the smaller things are the tasks that are easier to forget. Read the rest of this entry »

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Lightning © by veggiefrog

Lord Tim Bell, head of the U.K.-based PR firm Bell Pottinger, thinks so.

That’s what he told a crowd gathered in Dubai for the recent IPRA Public Relations World Congress and reiterated in an excellent interview with The Holmes Report.

Lord Bell is asked why he feels that public relations has become a “lightning rod for mistrust.” His response is intriguing inasmuch as it provides a nuanced view of a much broader issue afflicting the profession: its reputation within business and society.

Lord Bell sees “no solution to [the] issue,” of public relations’ reputation challenges, he tells The Holmes Report’s Arun Sudhaman, believing that “We [have] become the lightning rod for that mistrust. It is something we have to learn to live with. That makes us an easy target for the media.” Read the rest of this entry »

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Running an independent PR agency can be a rewarding, yet risky business, with a variety of personal and professional challenges, adequate to fill a lifetime of sleepless nights. These include:

• Constant, relentless price-cutting competition from multi-national agencies with deep pockets and a New Biz funnel that extends around the world;

• The need to be a trend-spotting, trendsetter, always paving the way at the cutting-edge of PR best practices;

• Learning and improving your business leadership skills, while trying to balance your business and personal life;  Read the rest of this entry »

This year is off to a roaring start for independent communications/public relations firms, according to a new study by Worldcom Public Relations Group. The partner agencies of Worldcom forecast the hiring of new staff and are experiencing an increase in business and budgets.Worldcom Public Relations Group surveyed CEO’s from national and international partner agencies servicing clients ranging from small to mid-sized businesses to Fortune 50 companies. The survey indicates a high percentage of new business growth in the technology, consumer, healthcare, professional and financial service sectors. Read the rest of this entry »

We have all seen a campaign launched for a competitor that is just brilliant and out of the box creative. You beat yourself up about why you didn’t think of that first or what you will say to your client or boss when the campaign is mentioned. You start racking your brain trying to think of what you can come up with to top it…and you can’t come up with anything. With multiple clients all wanting the next greatest PR strategy, it is hard to keep the creative juices flowing. Creativity doesn’t happen on demand and it usually happens in strange places, such as the shower or at the dry cleaners, when your mind is elsewhere. Read the rest of this entry »

Is it me or is PR not actually evolving and instead completely disappearing? It’s safe to say that you can start calling all PR people “marketers.” Why? We’re all about marketing strategy now; we’re not just relating to publics but trying to learn how people tick, how they’ll be moved to purchase or pass along something – based on research and continuous analysis found in deep dives into social networks and by reading a vast amount of blog posts on the topic. The practice of PR has traditionally been built upon persuasion, but persuasion isn’t accurate. Read the rest of this entry »

If done strategically and creatively, targeting influencers can have great business value, but is more for creating short-term buzz than sustainable growth. Targeting influencers should be done in conjunction with connecting with your advocates.

Advocates are not necessarily buying your product or service. As Simon Sinek notes in Start With Why:

“Though products may drive sales, they alone cannot create loyalty. In fact, a company can create loyalty among people who aren’t even customers.”

Read the rest of this entry »