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Tag Archives: PR
Defining The Roles of PR Professionals and Their Partners
After reading Jen Pedde’s post “What… Read the rest of this entry
Building the Agency – Part II
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PR Professionals Need to Act Now to Ensure Christmas Campaigns are a Success
As we bask in early September sunshine it’s hard to imagine Christmas is just around the corner. But in the marketing world, it is looming. I am now starting to receive journalist requests for Christmas gift ideas and festive-themed features on a daily basis, so any brands that have not yet planned their strategies needs… Read the rest of this entry
Isaac Lessons Learned
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The APR: My Experience
To practice public relations there is no board or exam. The practitioners are lumped in together- the good, the bad and the ugly. The Accreditation in Public Relations process is elective. You can choose to sit for accreditation or you cannot without any consequences. And if you pass there is no real effect on your… Read the rest of this entry
The Summer Week That Was – July 28th – August 3rd
Welcome to Friday and another edition of “The Summer Week That Was.” Aren’t we lucky to work in a profession where news is always plentiful? Here are this week’s top five news stories: 5. Shannon Eastin To Become First Female NFL Referee With An Asterisk Everyone knows that the NFL is practically bending over backwards… Read the rest of this entry
PR In Every Day Life – What PR Taught Me About Wedding Planning
As public relations professionals we are often asked – what exactly is public relations? Personally, I find that my definition is evolving daily as I am constantly finding connections between the core rules of public relations and everyday situations. Now, it may be that I have less a month until I officially “tie the knot,”… Read the rest of this entry
Why Your PR Agency Gives You Talking Points
Talking points are a staple of public relations. A bullet-point document that helps clients stay on message during interviews, every PR agency is adept at producing talking points for just about any situation. In my experience, however, clients sometimes push back when they receive these documents. There are various reasons for the push back. “I… Read the rest of this entry
How to be a Content Curation Intellectual Thief
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