Tag Archives: PR

Before You Ridicule Each Other, Think of Helping Others

Bookmark and Share
I should probably start this post by noting that I’m an eternal optimist . . . I look at the bright side of practically everything, so if that isn’t your style, you may just want to skip this post. OK, that’s out of the way, here we go!
Maybe it’s the “dog days” of summer still, or the fact that we’re still mired in a major recession that has everyone in a tizzy and seemingly at each other’s throats in the PR business when almost every minor situation that arises. Accidentally blast out an e-mail to thousands of people and forget to use the very helpful—but often misused—BCC function? Boom! You’re facing at least a week of full-on ridicule from your own brethren.  For many of us, it can get to be a bit too much sometimes.
I know for myself, I didn’t get into this business to ridicule colleagues. I actually want to see others in this business succeed, so when a big—or little—slipup happens, I usually try to give my quick two cents, offer some advice on how to move on, and generally stay out of the situation. By no means am I perfect, and I will be the first to admit that I am still eagerly learning as much as I can about PR (I come from a sport management background), so to me, I’d rather focus on the positives.
And that’s really the point of this whole post: We—the collective whole of the PR industry—have SO much good to offer, both to clients and our employers, that it really does not make a lot of sense, nor help at all, to constantly ridicule each other’s mistakes. And we’re awful about this. There is a sector of this business that almost seems to find amusement in ridiculing each other. How exactly that is helping to advance our business is beyond me.
It’s also a whole hell of a lot of wasted time and energy, and in a recession, can we really afford to waste either?
For me, I got into this business because I love to help others. Now working on the client side after five years working in college athletic media relations, my great thrill and enjoyment is finding a way to help the overall business efforts of my clients. Even if it is as simple as helping a client reach 10 more influential customers one week, then I’m ecstatic because I have helped someone beyond just myself.
Folks, we work in a service industry and, therefore, our top priority (at least in my opinion) should be focused on how we can help others. If you’re on the agency side, it’s how can you help your clients’ business. If you’re an internal PR person, it’s how can you help your organization best reach its customers and target audiences, and, more so now through social media, how can you drive customer engagement efforts. In short, think about how much good we can do for others when we truly focus our energies on doing just that, rather than constantly looking for the next 140-character zinger to tweet about.
So now I ask you: Why did you get into PR? What’s your favorite part of the business? What has you jazzed and excited to work every day?

I should probably start this post by noting that I’m an eternal optimist . . . I look at the bright side of practically everything, so if that isn’t your style, you may just want to skip this post. OK, that’s out of the way, here we go!PBJ

Maybe it’s the “dog days” of summer still, or the fact that we’re still mired in a major recession that has everyone in a tizzy and seemingly at each other’s throats in the PR business when almost every minor situation that arises. Accidentally blast out an e-mail to thousands of people and forget to use the very helpful—but often misused—BCC function? Boom! You’re facing at least a week of full-on ridicule from your own brethren.  For many of us, it can get to be a bit too much sometimes.

Continue reading

Bookmark and Share

Flack In Training – Volume I

Bookmark and Share
By now, it goes without saying: The college graduates of 2009 had the extreme misfortune of graduating into the worst economy in decades.  Not only are they competing with their fellow classmates for jobs, they’re also going up against professionals who should be further along in their careers, but are being forced to apply for entry-level jobs due to lack of anything else.  This recession has taken the image of starry-eyed post-grads with their entire, exciting lives ahead of them and turned it into a picture of desperate young adults taking on part-time positions just to make some money.  It’s incredibly scary and disheartening.
Why do I care so much about this unfortunate state of affairs?  I’m one of those poor graduates—my four years at New York University ended in May.  Up until a week before graduation, I thought I was the luckiest girl with a communications degree in New Jersey (maybe even New York too).  Despite the terrible economy, I had managed to secure a full-time job with the small public relations firm that I had been interning at for the past year.  As an added bonus, the offices were less than 10 minutes from my house and I was going to be making more money than I thought was possible in entry-level PR.  What a surprise—it was all too good to be true.  The company lost some important clients in a short amount of time, and they regrettably had to let me know that they couldn’t take me on full time. Gone were my dreams of Tory Burch flats, my very own iPhone, and an unreasonable amount of Juicy Couture.
I’m not writing this to make you feel bad for me for missing out on all those terrific things.  I recently got hired at a terrific and exciting agency in Manhattan, so things are definitely looking up.  Instead, I want to offer you my perspective—it’s an understanding and sympathizing one. I know there are many more of you out there just like me.  I wanted to start my column on PR Breakfast Club called F.I.T.: Flack in Training, so I could take all the other recent college graduates (and anyone struggling in the industry) along with me on my journey to becoming a full-fledged PR professional.  I spent the entire summer searching for a position in PR, so I have a lot to say about the process.  Additionally, I’m hoping to learn a ton about the industry and my profession from my new job.  I think it’ll be interesting to explore the unique position I’m in as someone who is entering the business at a time when PR is going through some major changes, including the growing importance of social media and the struggles of most print media.  I’m definitely looking forward to writing Flack In Training, and I can’t wait to hear all of your thoughts and opinions.

By now, it goes without saying: The college graduates of 2009 had the extreme misfortune of graduating into the worst economy in decades.  Not only are they competing with their fellow classmates for jobs, they’re also going up against professionals who should be further along in their careers, but are being forced to apply for entry-level jobs due to lack of anything else.  This recession has taken the image of starry-eyed post-grads with their entire, exciting lives ahead of them and turned it into a picture of desperate young adults taking on part-time positions just to make some money.  It’s incredibly scary and disheartening.

Continue reading

Bookmark and Share