We don’t buy things just because they’re on sale at a good price. There’s a need, or a sufficient want for the cost and benefit received from an item.
We don’t clean our plates when served food merely because the food is there. We are hungry and fulfilling that need for the health and wellness of our bodies, and hopefully there’s also some pleasure in that process.
We don’t use tactics or techniques in our marketing endeavors just because they exist and are the ‘Next Big Thing.’ We have (or set) goals and implement strategies that, if appropriate, use these tactics to assist in achieving those goals.
Then again …
- The average American credit card debt is over $15,000.
- Sixty-eight percent of adults are overweight. Half of those are obese. Further, about 6.8 million Americans are morbidly obese.
So then, let’s take a minute to consider, are we really sure that we’re not just using the hot new tools because it’s simply What’s Next…
- 29 May 2013 : Agency Outreach Gone Wrong: And How to Avoid It
- 6 May 2013 : Knowing Your Audience: How PR Agencies Need to be Careful Choosing Customers
- 30 April 2013 : Get Geoff Livingston’s Welcome to the Fifth Estate Free
- 19 April 2013 : Auto-tweets, Kawasaki and Takedowns: The Ugly Side of Social
- 15 April 2013 : 2013: The Year that Social Media Will Run out of Kool-Aid