We all know that even the smallest startup needs PR. (And we hope they know it, too!) But what many may be overlooking is the need to measure their PR efforts, no matter how small.

Agencies and larger corporations are already measuring the effectiveness of their PR campaigns and programs, and while these measurements may not be realistic for startups (too much time or money), they can still offer some lessons and best practices.

I know the list below is not exhaustive by any means, but the measures below are the most important for startups to adapt when analyzing PR. Some of the measures I have suggested are not scientific and by no means as accurate as what we may like. But keep in mind that the point of measuring is to reduce error and uncertainty, not completely eliminate it. Any reduction is valuable, no matter how small. Continue reading →