Archive for July 20, 2011
Outsiders believe public relations practitioners lead glamorous lives. That beautifully painted image with events and sneak peeks should be replaced by 4:00AM morning show interviews and a “to do” list that three people should be working on. A PR practitioner must constantly be “on” 24/7/365 and because of this CareerCast recently named public relations, a well-deserved, second most stressful job. That stress can lead to industry fatigue.
In order to identify the source of the fatigue, a survey of PR professionals identified being “on” is exhausting for two key reasons. Read the rest of this entry »