A Guide to Infographics

Infographics are gaining popularity and are being used more frequently as a complement to thoughtful content and to increase SEO.

Since infographics usually present complex information or data visualization quickly and clearly, they are popular with PR professionals and a great resource for journalists.

As some journalists are still new to utilizing infographics, talkTECH Communications (for which I consult) wanted to show how it really is as easy as 1, 2, 3… and so, of course, made an infographic:

Have you/your team been creating infographics on behalf of clients?

Have you found them to be popular with Journalists?

Let us know your thoughts on the infographic ‘craze’ in the comments.

 

 Kelly is a traveler, New York native, public relations and social media professionalavid music lovertechie, and psychologist. She is passionate about enabling meaningful conversations and connections via the social web, believes that learning is lifelong and enjoys discovering new tactics to create and sustain brand identity and influence and maintain advocates.

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  • Infographics are great “link bait”, but if you are going to create one you need to do it correctly. The infographic should include some kind of new information, or a new take on a topic. If there are already plenty of infographics about the same topic, it’s not going to be very successful.

    • Hi Nick,

      Exactly! I like to follow Sree Srenivasan’s (@sree) Success Formula for content from http://bit.ly/sreesoc – the more of the below, the better:

      Helpful
      Useful
      Informative
      Relevant
      Practical
      Actionable
      Timely
      Generous
      Credible
      Brief
      Entertaining
      Fun
      Occasionally funny

      Thanks for your comment.