PRBreakfastClub

Project 365 #85: 260311 The Best Laid Schemes... © by comedy_nose

I’m fortunate to be connected to hundreds of outstanding public relations and marketing professionals. All of them are fantastic at their job, and I’m a smarter person for just knowing them (that includes the proprietor of this blog, and the many contributors). Given all the good I see the industry accomplishing each day, at least one a month it seems an entity or a person commits such an egregious screw up that I’m left to question the future of public relations. Or at least how these people have a job that pays them more than minimum wage. The subject of today’s post is Progressive Insurance.

I’ll get right to the point. According to this Gawker article, Progressive paid to defend the killer of one of their client’s in court. Read that sentence again. Notice I didn’t say “basically” or “in essence”.  No. This company paid its lawyers to defend a guy who ran a red light and killed Katie Fisher. Read the rest of this entry »