Many companies know that public relations are an important part of business and that a good reputation is key if they are going to continue to grow and sell products or services. Many go so far as hiring a public relations (PR) firm to help them manage their reputation. Not only will a good PR firm help prospective customers see the positive side of your company, but they can produce definite economic benefits as well.

Here are three key ways that hiring a public relations firm can directly impact your bottom line.  Continue reading →