Losing touch with your audience can spell disaster for those of us in the PR. It’s likely we’ve all spent some time in a rut caused by becoming isolated from our target market, but hopefully, we refocused, recharged and then most importantly, moved beyond the point where we became distracted in the first place. But how do you know you’ve lost your way long before your effectiveness drops off? A surprising analogy may offer the architects of public perception some valuable lessons.

The ashbin of history is heaped with examples of how familiarity truly bred contempt between once dominating industry giants and their once happy customers. To review one current example with notable implications for the public relations industry, we need go no further than our children’s gaming products. Continue reading →