Category Archives: Jennifer Risi

Breaking Through the Sound Barrier: Leading Global Communicators Gather in NYC to Talk Shop

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As the post-recessionary environment continues to unfold, the role of communications shifts from its traditional function as a perception shaper to a content provider, story teller and driver of overall business performance. In a world of 24/7 media, hyperlinks and 12-hour news cycles, how are communications and marketing professionals reinventing their functions to break through the sound barrier and get their messages heard? How has the need to shape corporate reputation gone from a must-have in times of crisis to a day-to-day necessity that defines competitive advantage?  Continue reading

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