• PR people, like skippers, tend to have a ‘Mother Nature’ resiliency.

A PR person’s day can be planned with great predictability but each hour, let alone each day, can bring twists, turns and interview requests that become opportunities not to be missed. Whatever Mother Nature may throw your way during a 2-3 hour sail, be prepared. We have not figured out how to control the weather, or every aspect of our day as a PR pro, but we are certainly smart enough to choose wisely where to turn the boat by determining the best tacks (tactics) and gibes (strategy) depending on where we want to go.

• “In PR you pray and in advertising you pay.” Continue reading →