PRBreakfastClub

Perhaps I am an idealist.  Maybe just a traditionalist.  But I like a beauty shot to go with my quick-witted copy and eye-catching headline.  That said, imagine my surprise when I learned that Kellogg’s newest ad campaign lacked both image shots and brand logos.  That’s right – these ads don’t show the product that they are promoting or even a glimpse of its logo.

So just what is Kellogg’s doing?  They are selling emotions and the vision of lifestyle.

Selling emotions and lifestyles aren’t unfamiliar concepts Read the rest of this entry »