Tag Archives: brand eqity

Ads without Beauty Shots – Are You Serious?

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Cornflake Girl

Perhaps I am an idealist.  Maybe just a traditionalist.  But I like a beauty shot to go with my quick-witted copy and eye-catching headline.  That said, imagine my surprise when I learned that Kellogg’s newest ad campaign lacked both image shots and brand logos.  That’s right – these ads don’t show the product that they are promoting or even a glimpse of its logo.

So just what is Kellogg’s doing?  They are selling emotions and the vision of lifestyle.

Selling emotions and lifestyles aren’t unfamiliar concepts Continue reading

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