Tag Archives: cliches

Your Copy Sucks: Avoiding Cliches

Object as ConceptCliches (or, if you’re French and care about accent marks, clichĂ©s) are Not Good. They are so not good that I’m devoting a large part of my incredibly limited mortal existence to tell you why they are Not Good. Eighty, ninety years on this planet if I’m lucky, and I’m choosing to spend it on this. So, yeah. You’re welcome.

Okay, cliches! Get ready for an interesting fact: the word “cliche” originally meant a chunk of typeset text of moveable type Ye Olde printer could use over and over again often. This is also where we get the word “stereotype,” literally type that’s used many times for different purposes. Now it means a phrase or an idea that is used to the point of overuse; that is, it has lost its meaning.Read the rest of this entry