Tag Archives: compliance

Klout Konundrum

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Since the launch of their products-to-influencers Perks program over a year ago, Klout has done 100+ deals with brands, but, as Ad Age Digital reported yesterday, “…such tactics are subject to [Federal Trade Commission (FTC)] disclosure regulations and the program could potentially have legal implications.”

The catch – The FTC’s 2009 revision regarding testimonials and endorsements in advertising: people posting about such products must disclose that they received them as incentives. Continue reading

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