. . .billboards, that is. They dominate Times Square and distract drivers across the U.S. There’s no denying that these brightly lit, monster-size ads are hard to miss. But are they effective?

Personally, I’m just not a fan. Perhaps it’s my natural aversion to anything bold and glitzy. Or that I’m a fan of content that you can consume on your own time and terms, i.e. not just when in Times Square or driving down the interstate.

The cause of my digital distaste aside, I wonder if digital billboards are really worth the space. Is it worth thousands of dollars to attempt to snag drivers’ attention as they zip by at speeds in excess of 65mph? Continue reading →