Following a comment left on Keith’s post from last week regarding email analytics I received a number of questions (public and private) regarding the simple use of the tools already available to us to track email opens (and forwards, number of views, etc.) this seemed like an ideal time to introduce a new (and hopefully semi-regular feature) on the nitty-gritty of using technology to your business advantage.
You may be asking yourself, “Why should I care? I’m a flack, erm PR Pro – let the techies handle that stuff (or we don’t care about analytics on our emails).”
Perhaps true. But if you’re in a small agency you may not have techs around to really handle this or they never thought to apply analytics to emails because they simply don’t know our business and don’t know what questions to ask. Continue reading