PRBreakfastClub

Having your blog or Web site rank high in search engine is essentially a guaranteed way to convert sales. But as a PR person, how can you help your clients achieve number-one ranking nirvana?

While at the recent BlogWorld Expo, I sat in on a session that proposed the creation of a network of blogs with content specific to the various products or services your client sells. Relevant key words in the blogs’ titles and content will help it rank so that it does not dilute the keywords in other articles. The strategic use of keyword specific anchor text and linking structures will help as well. Read the rest of this entry »

Wow. Guys. Did we really need to sit down and talk about how you probably shouldn’t steal? Man, I guess we do.

So here it goes: when you steal words, pictures, or ideas from other people, especially people who live in the constantly well-documented world of the blogosphere, you’re not being cool. Read the rest of this entry »