PRBreakfastClub

Editor’s Note:  Below you’ll find our first vlog (video blog) post.  This particular one comes from Rebecca Neufeld, an Account Executive at Bliss PR.  In the video Rebecca addresses, and extends upon, a recent post by Kristen Massaro – Mentoring PR’s Generation-Next Can Produce Superstars! We hope you’ll enjoy. Read the rest of this entry »

Kodak, that venerable American photographic film giant of the 20th Century, has gone through a vast transformation in the past decade. Both the brand and the Company’s stock have been in free fall, in stark constrast to the meteoric rise in popularity and use of digital photography and video. To put it simply, you no longer first think of Kodak and its products when someone pulls out a camera (well, unless you’re at least Sherri’s age…).

But one man is taking a proactive approach to change Kodak’s public image as a has-been major American brand, and is actively pursuing a new, digital future — one in which Kodak is rebranding itself with a heavy dose of successful social media outreach and engagement. Read the rest of this entry »