Archive for April 19, 2010
The Five Second First Impression
With college graduations fast approaching, I’ve found myself fortunate enough to be on the speaking circuit. Visiting a few college classes and clubs to impart (hopefully) some wisdom about working in PR, manage entry level career expectations and, when possible, offer some guidance for the job hunt. Among the endless string of seemingly trivial and questionably relevant content offered, has been the following platitude: You have five seconds to make a first impression. Read the rest of this entry »
Wha!? PR people who don’t answer the phone??
We’ve all heard of the “good karma” e-mail. “Hi. This is So-And-So and I see you’ve recently been writing on topics X, Y and Z. I have clients in a number of related areas who might be able to serve as a source for you. Please let me know if I can ever be of any help…”
I love good karma e-mails. No pitching. No berating. Just an “I’m here to help.”
My co-workers and I like to take this to a new level. We are huge believers in helping journalists even when we hand them an expert who is not our client. We hold our relationships with journalists in very high regard. Read the rest of this entry »
