Archive for June 7, 2010
Vanilla with a Side of Vanilla
While the title of this post may lead those who know me well to believe that I am finally going to blog about cupcakes, I regret to inform you that this is not the case. Well, not exactly, at least. Although it is my soft serve and frosting flavor of choice, I am not a universal fan of vanilla. When I see it in news, I simply cringe.
Yes, there are the obligatory news items – a new hire, a promotion, a new office – you get the idea. But do some of the standard ‘vanilla’ news items need to be wrapped without sprinkles, without dragees and without a little ganache? (Read: glitz, allure and panache.) Even when the budget doesn’t allow for a big splash, there are ways to turn your vanilla into caramel with a pinch of fleur de sel on top. Read the rest of this entry »
Partners, Not Problems
If you were to ask me about my PR firm’s competition, you would only hear good things.
Really!?
Eight years ago my friend and mentor Joan Stewart shared these words of wisdom with me that even in this economy I still believe ring true: “There’s enough business to go around.” I really took that idea to heart and have made a great effort to never turn away from, or ignore, other firms specializing in the same areas my firm does. Read the rest of this entry »
