PRBreakfastClub

Don’t have time to write a press release? Just fill out this mad-lib and send that sucker in.

(name of company) Announces New (product or service) For (current season)

(Major city, state) (date) — Executives at (name of company) have unveiled plans for a new (product or service) just in time for (season, holiday, or major event). Such an (adjective) achievement is yet another indicator of economic recovery and (other good thing). Experts praised the new initiative as (adjective) and ground-breaking.

“We’ve been waiting to see this from (name of company) for quite some time,” (unknown professor or commentator) said in reaction to the news. “And we haven’t been disappointed. This (product or service) will change the way we do (kind of business).”

This announcement comes on the heels of (name of company)‘s (past achievement), (past achievement), and (another past achievement mostly for SEO purposes).

At the kick-off event, (name of company)‘s leadership made clear their enthusiasm for (product or service). VP (female name) was adamant regarding her support, saying, “(meaningless positive sentiments). It’s quite a (adjective) time for (name of company).”

(product or service) also received the thumbs up from celebrity spoksperson, (C-lister). Best known for (role in a short-lived drama or reality series), (C-lister) was there to cut the ribbon on (product or service), saying, “I’m so (adjective) to play a part in bringing (product or service) to the people who need it. I love (product or service) and I know the world will, too.”

About (name of company):

Founded in 1886, (name of company) is a leader in the field of (industry), providing creative solutions for a wide range of clients and service providers. Numerous awards have been bestowed upon (name of company), most notably the (unrecognizable name) Prize for excellence in the (positive adjective) world of (kind of business).

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• 17 May 2012 : PR Does Not Stand for Press Release (and Other Misconceptions)

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