Recently, I had the very good pleasure of getting to know Arthur Yann, APR, vice president of public relations for the Public Relations Society of America (PRSA). Arthur offered a terrific comment to my post a while back imploring the PR and communications profession to defend its work, and we have gotten to know each other since then. Arthur even graciously invited me to attend the PRSA Silver Anvil Award ceremony, which was a wonderful event honoring many great contributions to the public relations industry (The photo below is of the Air Force Public Affairs Office accepting an honor at the event.)

Last week, I took some time to chat with Arthur about his role at PRSA, what the organization is aiming to do for future generations of PR professionals, PRSA’s relatively new Business Case for Public Relations initiative and other thoughts and insight on the PR and communications profession. Continue reading →