Daily Archives: July 27, 2011

No Children Allowed: A Recipe for Publicity

A few weeks ago, the owner of a little restaurant attached to a golf driving range in Pennsylvania, decided to introduce a new policy that it will no longer serve any person under the age of six.

As principal of a PR firm with restaurant clients, I followed this story right from the beginning. From what I observed, the story was initially reported by a local TV news outlet in Pittsburgh on July 8th. The Associated Press picked it up and reported it the following day. From there, the media frenzy took off.

If this were a legal blog, I’d pontificate about the obvious discrimination against children under six years old. From my understanding, children are not a protected class unlike senior citizens.  Unfortunately or fortunately (depending on your point of view), I do not hold a law degree so I can’t say whether there are legal implications to this restaurant’s policy.

Since this is the PR Breakfast Club, which serves everyone in PR (including the ones who at times act like children—you know who you are!), just let me say that from a PR standpoint, this new restaurant policy was a win. Here are my three reasons why:Read the rest of this entry