I recently wrote a blog post about the death of Andy Rooney and how PR and social media pros would be wise to learn the art of storytelling by observing how he had the innate ability to take the simplest of topics and weave a creative story that taught us a lesson about life.
I had the opportunity on Tuesday to participate in ConnectChat where our Editor-in-Chief Nathan Burgess touched on many topics surrounding the PRBreakfastClub blog including a brief discussion on how the blog comes up with story ideas. A transcript of the blog can be found here.
Jason Mollica pointed out during the chat that often times inspiration for a blog post comes from odd places and as PR and social media practitioners, our observation skills must be keen and sharp because you never know when an event, encounter or news story will spur us to cultivate it into a post where we can draw a parallel to our profession. Continue reading
A few weeks ago, the owner of a little restaurant attached to a golf driving range in Pennsylvania, decided to introduce a new policy that it will no longer serve any person under the age of six.
As principal of a PR firm with restaurant clients, I followed this story right from the beginning. From what I observed, the story was initially reported by a local TV news outlet in Pittsburgh on July 8th. The Associated Press picked it up and reported it the following day. From there, the media frenzy took off.
If this were a legal blog, I’d pontificate about the obvious discrimination against children under six years old. From my understanding, children are not a protected class unlike senior citizens. Unfortunately or fortunately (depending on your point of view), I do not hold a law degree so I can’t say whether there are legal implications to this restaurant’s policy.
Since this is the PR Breakfast Club, which serves everyone in PR (including the ones who at times act like children—you know who you are!), just let me say that from a PR standpoint, this new restaurant policy was a win. Here are my three reasons why: Continue reading