Is it me or is PR not actually evolving and instead completely disappearing?
It’s safe to say that you can start calling all PR people “marketers.” Why? We’re all about marketing strategy now; we’re not just relating to publics but trying to learn how people tick, how they’ll be moved to purchase or pass along something – based on research and continuous analysis found in deep dives into social networks and by reading a vast amount of blog posts on the topic. The practice of PR has traditionally been built upon persuasion, but persuasion isn’t accurate. Read the rest of this entry »