Facebook has been quite the news hog this week, hasn’t it? If you’re tired of the “F” word, don’t worry—there’s a lot to talk about that doesn’t involve everyone’s favorite social network.
So let’s kick off the The Summer Week That Was and cap off this short week, shall we? Grab a cup of coffee and allow me to share what I think are five must-read posts.
What Jaguar Had To Say About Its Portrayal On ‘Mad Men’: The Twitterverse was abuzz with talk after Sunday’s episode of “Mad Men.” And perhaps no one was quite as surprised at the show’s turn of events than Jaguar, which landed solely in the middle of a portrayal involving “a bit of back-door maneuvering and office politics, if not downright prostitution.”
Political Gaffes Adding to the News Clutter: There probably hasn’t been a spelling error more embarrassing—or ironic—than the misspelling of “America” that appeared on Mitt Romney’s newly released app. Sure, it’s funny, but the election is getting serious—and as Tonya Garcia points out, “these sorts of gaffes become a very large speed bump in the campaign process.”
69% of B2B Companies Ignore Social Media Feedback: If you haven’t yet grasped the value of your social presence as a customer service and feedback tool, well, you’re missing the boat. I’d be interested in comparing the statistics of this B2B study to similar information about B2C companies.
Facebook Adds Five Levels of Page Administrators: I couldn’t resist! Out of all of the Facebook news this week, this is arguably one of the bigger announcements. If you work with Facebook pages that include multiple admins, do yourself a favor and explore the different roles that are now available.
Whether you’re selling a product, working at a large corporation or are a small business owner, you’ll see more success with your strategy if you identify and tap into your brand’s personality.
I hope you enjoyed today’s round-up. Feel free to leave a comment and let me know what’s on your must-read radar.