Crafty Campaigning, Obama Staff

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jeopardy-show © by Oldmaison

Did anyone else happen to catch Michelle Obama on last Wednesday’s episode of Jeopardy?  With a whole category of video questions related to the White House, it was a clever way for the Obama campaign staff to remind television viewers of some of the accomplishments of the incumbent President.

Why target Jeopardy?  I can think of two major reasons: the elderly and the educated.  According to Quantcast ratings, these are the game show’s largest demographic groups — and they are both certainly important voter groups.

Kudos to Obama’s communications staff for getting a placement that was subtle and original.  Even Trebek remarked on what a rare occasion it was to see a First Lady make a Jeopardy appearance.  While measuring the impact of such placement might be a difficult task, the 2008 Obama staff experienced positive results (and an election win) from non-traditional campaign tactics.

In politics and elections, there are never any guarantees, but one thing about this Obama campaign is for sure: there’s more where that came from.

Jill Weiskopf is a 2011 graduate of La Salle University, where she earned a degree in Corporate Communication.  Savvy in design, her specialty is a hybrid of visual and written communications.  Jill currently works as an Account Manager at an Events Marketing agency in Philadelphia.

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  • http://www.m2sys.com/ John Trader

    Nice post Jill, and you’re right, this is a savvy move by the Obama campaign. I think (and I could be mistaken) that this particular episode was a rerun and it actually aired some time ago, indicating that the Obama political machine has been strategizing for quite some time about creative ways they can reach their bread and butter demographics. You’re right that this is a smart move and a great tactic to target a key demographic.

  • Anonymous

    Great play on the part of the President’s (and the First Lady’s) PR team(s). As my grandfather…an accomplished fisherman…always said (as have others) about his skill in reeling them in, “Fish where the fish are.” Excellent example here!

  • Anonymous

    Great play on the part of the President’s (and the First Lady’s) PR team(s). As my grandfather…an accomplished fisherman…always said (as have others) about his skill in reeling them in, “Fish where the fish are.” Excellent example here!