Did anyone else happen to catch Michelle Obama on last Wednesday’s episode of Jeopardy? With a whole category of video questions related to the White House, it was a clever way for the Obama campaign staff to remind television viewers of some of the accomplishments of the incumbent President. Continue reading
It was February 2009 that Chris Brown was in LAPD custody for his brutal fight with Rihanna after Clive Davis’s pre-Grammy party. Under two weeks ago, just three years later, Brown accepted a Grammy for R&B Album of the Year. Part of me wants to commend Brown’s public relations team for creating such a comeback; part of me wants to scold The Recording Academy and society as a whole for awarding a celebrity figure who committed such a heinous crime. But as many public relations practitioners know, there are times when you must do your best to defend a client with whom you may not agree. So where does one begin? Continue reading
After graduating from college in Philadelphia, I moved to Los Angeles to pursue a post-graduate degree from a prestigious fashion and design school. Sparing you all the gory details, suffice to say that the culture shock was extreme, as I was surrounded by stereotypical “Valley girls,” most no older than 18. But after a few weeks, I realized that these girls weren’t just putting on a show – they knew the art of personal branding, and they knew it well.
Here are the branding lessons I learned while visiting the valley girls: Continue reading