I don’t mean the hit song by Kelly Clarkson. I mean YOU—the PR pro, publicist, idea peddler, creative genius, whatever you want to call yourself. You’ve got clout and Klout. You are in a position to make a difference.
What I’m talking about here goes beyond securing hundreds of thousands of dollars in media placements for a client (although that would be the icing on the cake). It’s about making a difference in people’s lives by counseling your clients to roll out a cause-related PR campaign. If they haven’t tried it, I believe it’s time that they do.
I’m so psyched about penning this piece on cause-related PR because I’m a big believer in its merits. And I’ve seen it time and time again on how media outlets are much more open to covering your news if it’s tied-in with a reputable charity. The question is why haven’t you gotten buy in from your client. Continue reading