Don’t worry, Jason Falls and Chris aren’t flaming one another on Twitter or anything…  The Social Media equilibrium is still intact.  However, Chris’ recent post on the merits of Social Media Explorer did get me thinking.  What is better when you are thinking of starting a business:  your name or your brand?

It Should Always Be Your Name!

If I am going to put my time, my effort and my ideas into building a brand, it should be around my name.  While I might be selling around a topic or a niche, at the end of the day I am selling myself, so why not put my best foot forward?  Ensure that people not only know what they are buying, but who they are buying from.  Leading with your identity has the potential to build trust and earn you a reputation; it can get you to the point where customers are literally asking for you by name. Continue reading →