After my recent post, Cog asked that I take the time to apply the same conversation on naming your brand to my family’s jewelry business, Honora. Now, considering the fact that it is a 64-year-old company and I am only 30, clearly I was not involved in the decision making. My last post also focused on the difference between naming your brand after yourself or after your niche. This really does not relate to us as we are the third kind of company name, one that does not clearly denote a person or a category. From what I’ve been told, my grandfather wanted a blank canvas to build a brand upon, one that was bigger than any one person or limited to a particular niche. Not wanting to disappoint the powers that be at PRBC, I hope these lessons learned from marketing Honora, a name selected in 1946, over the past few years will suffice. Continue reading
Don’t worry, Jason Falls and Chris aren’t flaming one another on Twitter or anything… The Social Media equilibrium is still intact. However, Chris’ recent post on the merits of Social Media Explorer did get me thinking. What is better when you are thinking of starting a business: your name or your brand?
It Should Always Be Your Name!
If I am going to put my time, my effort and my ideas into building a brand, it should be around my name. While I might be selling around a topic or a niche, at the end of the day I am selling myself, so why not put my best foot forward? Ensure that people not only know what they are buying, but who they are buying from. Leading with your identity has the potential to build trust and earn you a reputation; it can get you to the point where customers are literally asking for you by name. Continue reading