Tag Archives: corporate branding

Would A Rose By Any Other Name Still Be Findable In Google? – 5 Lessons learned from marketing our 64 year old jewelry company

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Mid section view of businessman with nametagAfter my recent post, Cog asked that I take the time to apply the same conversation on naming your brand to my family’s jewelry business, Honora.  Now, considering the fact that it is a 64-year-old company and I am only 30, clearly I was not involved in the decision making.  My last post also focused on the difference between naming your brand after yourself or after your niche.  This really does not relate to us as we are the third kind of company name, one that does not clearly denote a person or a category.   From what I’ve been told, my grandfather wanted a blank canvas to build a brand upon, one that was bigger than any one person or limited to a particular niche.  Not wanting to disappoint the powers that be at PRBC, I hope these lessons learned from marketing Honora, a name selected in 1946, over the past few years will suffice. Continue reading

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