While most companies seeking to target the government market have established specific federal sector websites, more companies are enhancing their social media presence and developing additional digital assets such as interactive widgets, quizzes, and videos to effectively reach government decision makers. Firewalls and IT policies, however, may not allow the government audience to see your latest tools to promote your services, products or events. It’s a frustrating scenario for companies looking to engage with federal audiences.
Fortunately for federal sector marketers, the U.S. General Services Administration (GSA) has made it simpler to understand what federal agencies can utilize to reach constituents online and therefore what government agencies should be able to see when it comes to online content. Continue reading