Tag Archives: expressions

It’s just semantics – that is the point, isn’t it?

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Reference books on table, elevated viewI’ve got a few expressions (or words) that really get on my nerves (piles of other things get on my nerves, but only a few expressions).  The biggest is, as you can probably guess, “literally” when applied to something that didn’t literally, or more usually – literally couldn’t happen.  You “literally exploded with rage”?  Really?  Unless we’re going the hyperbole route, which I doubt most people do intentionally, I’m simply going to have problems believing you.  If you’re a professional communicator – then I’m really going to have to rethink things.

My number two cringe-inducer is “Well that’s just semantics.”  The phrase implies that the difference between the opinions being expressed is merely cosmetic – just a matter of words. But here’s the thing, Continue reading

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Your Copy Sucks: Fancy Language

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Normally, any attempt to stifle what little creativity we have in this business makes my skin crawl. Really takes the cake. Gives me the pip. But in this instance, I have to put my foot down.

Three old books, studio shot

Guys. Stop using figures of speech in your business writing. If I had a nickel for every time someone mucked up some folksy sayings, well, I’d have a bird in hand, which I’m told is worth two in the flora.

Okay, I’ll put the stupid jokes on the back burner now. My point is, writing pitches and press releases is hard enough without figures of speech ruining everything. Two reasons: colloquialisms are easily misused, and easily misunderstood. Continue reading

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