Tag Archives: ycs

Your Copy Sucks: Punctuation Ruins Lives

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Man Looking at Question Mark in ClassroomThis blog post begins on a personal note. I am legally obligated to tell you that in case you are a very important person who can’t be bothered with personal notes. You have been warned!

I’m currently dating quite the sweetie and life is pretty good, I guess! We have fun times, and we’re both wordy people. Ahhhhh, the joy of conversing with someone who knows what adverbs are! It’s quite nice.

But a spanner was thrown in the works, guys. We had our first fight. And it was about punctuation. Continue reading

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Your Copy Sucks: Fancy Language

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Normally, any attempt to stifle what little creativity we have in this business makes my skin crawl. Really takes the cake. Gives me the pip. But in this instance, I have to put my foot down.

Three old books, studio shot

Guys. Stop using figures of speech in your business writing. If I had a nickel for every time someone mucked up some folksy sayings, well, I’d have a bird in hand, which I’m told is worth two in the flora.

Okay, I’ll put the stupid jokes on the back burner now. My point is, writing pitches and press releases is hard enough without figures of speech ruining everything. Two reasons: colloquialisms are easily misused, and easily misunderstood. Continue reading

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