I was introduced to the fashion PR and marketing blog PR Couture when I started following Crosby Noricks. In my humble opinion, PR Couture is one of the best fashion blogs to follow, especially if you have an interest in the business and/or communications aspect of the industry. That’s why I was thrilled when I received a copy of Noricks’ book, Ready To Launch: The PR Couture Guide To Breaking Into Fashion PR.
Noricks started PR Couture five years ago while in graduate school. According to her book, she felt frustrated with the lack of information available about fashion PR. Since then, Noricks was sponsored by Microsoft to attend New York Fashion Week, was one of the first bloggers invited to cover WWDMagic and Teen Vogue’s trade show, and has taught fashion communications classes. Continue reading
Have you ever walked into an office or a meeting and instantly judged someone based how they were dressed? I have. I do it all the time. I feel the way people are dressed can instantly give a negative or positive vibe to a potential client or journalist you are meeting with. I’m all about personal style, but there are definitely some rules that one should keep in mind when getting ready in the morning.
Read a Magazine – an Elle, GQ, Details, Lucky – Whatever floats your boat – and take note. Shoulder pads and suit dresses are way out of style and if you aren’t dressing in modern times, then you might as well not even present a new business presentation to a start-up. On the other hand, if you do then you’ll give off the vibe that you know what’s going on today, tomorrow, and in the future. It shows that you can evolve to what trends are popular – plus it shows that you keep up on the news. It is impossible to not be affected by fashion even if you read a different magazine. Continue reading