All opinions expressed herein, unless otherwise noted are my own. They do not represent the opinion of other PRBC bloggers, affiliates, etc. – NB
Payments to bloggers are one of the many “Blogger” issues that has been coming for some time and last week came to a head around “Mommy Bloggers” at the evo ‘11 conference when conference sponsor, Aveda, through their Director of Global Communications, Evan Miller, clarified their position on engaging with bloggers. Since I wasn’t at evo and didn’t want to misphrase or mischaracterize anything coming from Aveda, Mr. Miller clarified by email. In short:
Since Aveda began working with bloggers in a PR capacity it has abstained from compensating them with cash payments. Aveda has offered bloggers compensation in the form of Aveda.com gift cards, product and salon/spa services. Aveda’s Digital Marketing team has conducted, on occasion, more extensive campaigns with bloggers in which it has compensated via monetary payment.
Just to be completely clear, again – this was merely a restatement or clarification of Aveda’s position – not a new position, and not a change from old policy. Continue reading