In this age of social media, there are a few situations that every PR pro prays will never happen to them.  One of the most dreaded inquiries that one can get from a client is:

“I was at a networking event the other night and I met a social media consultant. She said that we should really be on Twitter and that she would give us a session on using it for $2,000. Why haven’t you built us a Twitter page yet?” (Ok, so that’s probably second to “I want a viral video… you know, like the inmates performing Thriller.”) Continue reading →