All posts by Linzy Roussel Cotaya

PR May have Changed but the Core Foundation Remains

Many public relations professionals today do not come from the background as many entry level public relations hopefuls do today. A large number of seasoned professionals did not have a PR internship much less a PR degree.

“I started off in TV production then as the co-producer of a ‘pilot’ entitled “Entertainment Tonight”, says Terri Hartman of Harman Media Group. Finding herself in PR, Hartman added, “PR gives me the opportunity to influence people’s lives through my client’s expertise, services, and personalities.”

These professionals have manned a fax machine for hours and didn’t know what a blog was at the beginning of their career much less have a cell phone. Continue reading

Journalist Relationships

There have been an unbelievable number of articles circulating lately about the horrible relationships between PR pros and reporters. This is of course is based on the countless bad PR professionals out there who are making it hard for the rest of us and the reporter who has to deal with them.

However, when we are not hating on each other, sometimes friendships are formed. Not all reporters and PR pros are at odds, some work well together. Let’s face it, we work together daily and sometimes talk more frequently than you do with the co-worker in the next cubicle over. Forming relationships are almost inevitable if you are a quality PR pro.  Continue reading

Fatigue a Professional Hazard

Outsiders believe public relations practitioners lead glamorous lives. That beautifully painted image with events and sneak peeks should be replaced by 4:00AM morning show interviews and a “to do” list that three people should be working on. A PR practitioner must constantly be “on” 24/7/365 and because of this CareerCast recently named public relations, a well-deserved, second most stressful job. That stress can lead to industry fatigue.

In order to identify the source of the fatigue, a survey of PR professionals identified being “on” is exhausting for two key reasons. Continue reading