PRBreakfastClub

Are you sick of sounding silly when trying to use “whom” correctly? Of course you are. Here is how you figure out when to use “who” or “whom.”

Whom replaces a subject where the answer to the question could be either “him” or “her” or “them.” I remember it like this: whom ends in an M, just like him. Read the rest of this entry »

Over the weekend, I helped a fellow PR professional, Mary*, put together her portfolio. We selected the best writing samples, placements to use, and possible interview questions that she may be asked. For most of her campaigns, she worked in teams. In addition to heading certain components of the campaign, Mary wrote all press materials. Yes, the team collaborated to create the key message points, but press kits, pitches, press releases, fact sheets, suggested questions and media letters were all created and fine-tuned by Mary. Read the rest of this entry »