I hope you don’t mind, but I’m going to be blunt. Social media isn’t about listening. No one cares about listening. I wrote a post earlier where I said customers don’t care if brands are listening. It’s true, we don’t. You know who else doesn’t care about listening? The person who signs your paycheck. The… Read the rest of this entry
Daily Archives: February 22, 2010
Your Copy Sucks: That vs. Which vs. Wait, what?
Just admit it. ADMIT IT. You don’t know when to use “that” and when to use “which” in a sentence. Don’t cry! Nobody does. Seriously, no one can remember the rules for that/which because they are so. Freakin’. Difficult to remember when you’re in the middle of writing. But some of you actually care about… Read the rest of this entry