PRBreakfastClub

It’s interesting to  see how being unemployed has become this evolving subculture I’m currently surrounded by. To see how everyone deals with it, the process, the evolution:

Stage 1: The first two months you are almost refreshed. You are excited, feel motivated. You spend tons of time exploring, walking every street in the city and just thinking. You shop all the shops and see all the sites.

Stage 2: Then you’ve walked every street there is. The funds start to run low. Ramen remakes its way into your life. You stop going out in the day so you don’t spend money. Happy hours, entering contests and dating for free meals becomes your new religion. You start reading up on creative ways to save/spend money and learn to love the term “recessionista”.  You make up fun ways to answer the question, “what do you do?” (Personally, my favorite answer is “I’m on a PR hiatus.”) Read the rest of this entry »

Following a comment left on Keith’s post from last week  regarding email analytics I received a number of questions (public and private) regarding the simple use of the tools already available to us to track email opens (and forwards, number of views, etc.) this seemed like an ideal time to introduce a new (and hopefully semi-regular feature) on the nitty-gritty of using technology to your business advantage.

You may be asking yourself, “Why should I care?  I’m a flack, erm PR Pro – let the techies handle that stuff (or we don’t care about analytics on our emails).”

Perhaps true.  But if you’re in a small agency you may not have techs around to really handle this or they never thought to apply analytics to emails because they simply don’t know our business and don’t know what questions to ask. Read the rest of this entry »