PRBreakfastClub

If social media has taught us anything, it’s that describing platforms and apps as being ‘of the moment’ and ‘the next big thing’ are as common as having a Facebook profile.  While I am typically intrigued to hear about the new and better that lay around the corner, my threshold for the teasing and waiting are minimal at best.  Consequently, the announcement of Twitter’s Anywhere left me looking everywhere on the web for details that were to be found nowhere.

A succinct post on Twitter’s blog offered minimal insight.   Focused heavily on the conceptual aspects of the new open platform and walking readers through the rationale behind it, I was craving the when (not just a ‘mid April,’ but a March 27th at 10:01:35a.m. EST level of detail) and wanting the answer to be ‘now.’ Read the rest of this entry »

Recently, TechCrunch featured a post about an e-mail they received from a PR firm, which the publicist obviously didn’t mean to send. To summarize, the firm accidentally left an internal exchange at the bottom of the e-mail that discussed the actual art of pitching TechCrunch.

Since I started out in the PR industry, I’ve quickly seen more and more publicists get blasted throughout the interwebs for their mistakes. Granted this public exhibition of PR faux pas has made communications professionals more aware and cautious about what they send out for mass consumption. One could also argue that at the same time, it’s made us totally terrified. Read the rest of this entry »